Man, it is SO HARD to find kids' gear that is cutting edge but still bright, young, fun AND affordable. Just like our actual kids. Except not the affordable part. Kids are spensy. Have you clocked the price of a block of cheese these days? And what is with the amount of loo roll they get through? Aaaaaanyway, Hootkid is exactly that. The right blend of funk and madness. It's a mish-mash of colours and styles with bags of personality. Hootkid is all about making kid’s fashion affordable, entertaining and totally outrageous.