About Us


We’re Harriet and Sam. Miracle is our baby and we think it’s pretty special. Let us tell you what makes it stand out from the all the other lovely baby stores. Us!

Not to blow our own trumpet, but we are passionate about bringing you only the best of what’s available. With four kids between us, plus years of kid-wrangling experience before they arrived, we know what works and what doesn’t, what not only looks great but does the job, and what is kind for little people, their bodies and their minds.

We source the best clothes, toys, bedding, nappies, and shoes we can from around New Zealand and the rest of the world, and bring them to you with our personal recommendation. That’s why you’ll see our tips and reviews appearing around the site - we want you to have the benefit of our help from the comfort of your couch. But if you need a little more, don’t be shy - drop us a line or call us on 03 470 1722. We’ll be happy to help. And if you’re lucky enough to be in beautiful Dunedin, come and say hi to us in store.

Welcome to the Miracle experience and enjoy shopping in our lovely store!

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